How Pierre Fabre doubled its conversions with a site factory

Avène, Pierre Fabre's flagship dermo-cosmetics brand, offers soothing products for sensitive skin. Pierre Fabre, a French leader in pharmaceuticals, stands out for its approach focused on innovation and quality in the field of health and beauty. By collaborating with Ibexa, Pierre Fabre optimizes its brand experience thanks to a Multi-Brand and Multi-Country DXP. Ibexa centralizes content management and seamlessly integrates systems such as PIM/DAM, ERP and CRM, strengthening Pierre Fabre's global ecosystem. 

Business Issue 

The dermo-cosmetics branch of the Pierre Fabre Group was faced with a double strategic challenge. On the one hand, it needed to improve its understanding of the needs and behaviors of its end-customers to refine its marketing and digital strategy. This involved the collection and analysis of qualified data in order to better target its efforts and optimize its campaigns. 

On the other hand, it was imperative to create an optimal brand experience that stood out in a competitive digital environment. This meant effectively highlighting the brand's fingerprint and highlighting products in a meaningful way to increase consumer engagement. 

To meet these challenges, Pierre Fabre collaborated with Ibexa, Thus, Ibexa has played a crucial role in helping Pierre Fabre industrialize its digital approach while maintaining the necessary personalization for each brand of the group. 

For Pierre Fabre, the main challenge was to create a harmonious and coherent ecosystem for all its brands. This required an industrialized approach to streamline processes and maximize operational efficiency through the Digital Factory offered by Ibexa DXP. This platform had to allow for unified management while preserving the distinctive identity of each brand within the group. 

Proposed solution 

In view of the strategic challenges that Pierre Fabre was facing, it became imperative to deploy a Digital Experience Platform (DXP) adapted to its specific needs, covering all its brands spread over several countries. It is with this in mind that Ibexa DXP was selected, not only because of its advanced features but above all because of its key advantage for this project: the ability to centralize content within a single platform. 

Ibexa DXP offers Pierre Fabre an integrated solution to efficiently manage digital content centrally, while providing essential flexibility to tailor digital strategies to each specific brand and market. This unified approach ensures consistency and harmonization of practices across all Group entities, facilitating optimal management of marketing campaigns and consumer interactions on a global scale. 

At the same time, Ibexa DXP allows for seamless integration with existing information systems such as product data management platforms (PIM/DAM), ERP ( Enterprise Resource Planning) systems and CRM (Customer Relationship Management). This interconnection strengthens Pierre Fabre's ability to optimize its operational processes and maximize the use of its data for informed strategic decisions. The deployment of Ibexa DXP represents a crucial step in Pierre Fabre's digital transformation, strengthening its competitiveness in the global dermo-cosmetics market. By consolidating its digital ecosystem with a robust and scalable platform, Pierre Fabre is positioning itself to meet consumers' growing expectations for a personalized user experience and content relevance, while ensuring sustainable growth and agile adaptation to market changes. 

Implementation  

To meet Pierre Fabre's specific needs, Ibexa DXP was deployed strategically and efficiently. This tailor-made deployment incorporates a  sophisticated Design System that allows Pierre Fabre to benefit from a common base for all its brands while maintaining the flexibility necessary for customization adapted to each brand. The Core model plays a key role in centralizing and harmonizing content management across all Pierre Fabre brands. This ensures a consistent and optimized approach to the creation, management and optimization of all of the group's digital content. Dedicated webmastering support has been provided to facilitate the creation and efficient integration of content, ensuring a seamless and engaging user experience. 

At the same time, a tight integration with existing information systems such as PIM/DAM, ERP and CRM has been put in place. This robust connectivity improves data management and strengthens interoperability within Pierre Fabre's digital ecosystem. This allows the company to maximize operational efficiency, optimize its internal processes, and align its overall strategy with market requirements and consumer expectations. 

The deployment of Ibexa DXP at Pierre Fabre represents a significant step forward in the digitalization of its operations, strengthening its position as leader in the dermo-cosmetics sector. This initiative demonstrates the company's commitment to delivering an exceptional customer experience while ensuring efficient and innovative management of its digital platforms. 

Observed results 

After a successful deployment of Ibexa at Pierre Fabre, the group is very satisfied with the results obtained, prompting it to extend this solution to other brands in its portfolio. This optimized platform is evolving into an integrated Group platform, reinforcing the overall rationalization of the information system. 

This expansion allows Pierre Fabre to consolidate its digital operations across all its entities, promoting centralized and consistent content and data management. This results in increased operational efficiency, optimization of business processes, and better responsiveness to market requirements. However, this deployment is not without new challenges. The onboarding of new brands and the governance of digital platforms are becoming priorities for Pierre Fabre. The group trusts Ibexa to navigate through these challenges and ensure a continuous evolution of its digital capabilities. 

In conclusion, the relationship between Ibexa and Pierre Fabre illustrates a fruitful and strategic collaboration in digitalization and content management. Thanks to Ibexa DXP, Pierre Fabre has optimized its digital operations, streamlined its brand ecosystem, strengthened its ability to innovate and met the growing expectations of consumers. This alliance plays a crucial role in Pierre Fabre's evolution into an integrated and efficient digital platform, supporting its growth and competitiveness in the global dermo-cosmetics market. With Ibexa as a trusted partner, Pierre Fabre is well positioned to excel in creating exceptional customer experiences and assert its leadership in the industry.